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Pricing: The
Magic Number
If you don't have a carefully considered pricing
strategy, chances are you're leaving money on the table. Here's
how to figure out what your prices should be.
Magic Number Calculator ; A
Diagnostic Approach to Sales Performance Improvement
The most overlooked Key Performance Indicator is the "Magic
number," which refers to how many new appointments a sales rep
must generate each week in order to achieve their revenue goal.
In early 2...
Lead Your Team to Victory: The Do's
and Don'ts of Effective Group Influence
by Alan Vengel
Much of our work today depends on our ability to influence groups of
people
we lead or work with on projects. Groups are made up of many
personalities, mindsets, motives and agendas-some explicit and
others hidden-so having a specific strategy for influencing teams
can mean the difference between success and failure.
Effective influencers have a good set of communication behaviors and
know how and when to use them. They strategize which to use based on
their assessment and the result they want. They are flexible in
developing an approach and responding in the moment.
Create a unique selling proposition to make sure your ads and other
marketing materials stand out from the competition's.
By George Parker
What you have to impress on
prospective customers is the added value they can expect when
they establish a relationship with you. It may be a single
specific feature so unique to your company that it can stand
alone as a persuasive reason to deal with you. But the odds on
finding and isolating that single 24-carat nugget of
information that makes you so special are pretty small. More
than likely it’s a combination of less spectacular reasons that
when added up give you a definite perceived advantage over your
competition.
How to Easily Appear In a National
Magazine...for Free!
How would you like to have your own
advertisement appear in a national magazine with a huge
circulation?
Imagine what that could potentially
do for you business.
Well, it's not only possible, but
it's very simple to do.
Small start-up
businesses don’t usually have the resources to launch huge
advertising blitzes in multiple media formats. In fact, even if
you are already in business, chances are you don’t have an
extensive cash allocation earmarked for promotion, or you’ve
tried many different advertising approaches and vehicles and
haven’t hit on a really successful campaign yet. You aren’t
alone!
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